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MKT 2143: Principles of Marketing

Databases for Market Research

Mintel Academic This link opens in a new window
Market intelligence resource featuring market reports, trends, data and insights.
IBISWorld This link opens in a new window
In-depth market research and analysis for industries across the U.S. and internationally.
Business Source Elite This link opens in a new window
Include the search term "Company Profile" together with the name of your chosen company to access MarketLine Company Profiles.

Hoover's Company Records
Company profiles in the Business Market Research Collection.

NexisUni This link opens in a new window
Documents from 5,600 news, business, legal, medical, and reference publications.

EDGAR Company Filings
Annual Reports and other data and analysis from the U.S. Securities and Exchange Commission.
Directory of Associations
Free searchable directory of professional and trade associations.

Mintel Training Videos

The video below gives an overview of the features and functions of Mintel Academic.

The video below introduces how to use the interactive databook feature in Mintel Academic.

Mintel Export Basket Functionality Video
How to use the export basket feature in Mintel Academic.

IBIS World Training Video

Open Source Datasets for Marketing

Google Trends
Google Dataset Search
Census Data
Pew Research
Free account is needed to access data sets and reports.