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MKT 2143: Principles of Marketing

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JBU Library Website

JBU Library

Access the full library catalog and database collection from the main website.

Databases for Market Research

Mintel Training Videos

The video below gives an overview of the features and functions of Mintel Academic.

The video below introduces how to use the interactive databook feature in Mintel Academic.

IBIS World Training Video

Open Source Datasets for Marketing