LibGuides: BUS 7113: Marketing Strategies : Home

Databases for Market Research

Mintel Academic This link opens in a new window
Market intelligence resource featuring market reports, trends, data and insights.
IBISWorld This link opens in a new window
In-depth market research and analysis for industries across the U.S. and internationally.
Business Source Elite This link opens in a new window
Include the search term "Company Profile" together with the name of your chosen company to access MarketLine Company Profiles.
ProQuest One Business This link opens in a new window
Comprehensive business collection with company and industry reports, SWOT analyses, and other information for marketers, entrepreneurs, and other business professionals.
NexisUni This link opens in a new window
Documents from 5,600 news, business, legal, medical, and reference publications.

EDGAR Company Filings
Annual Reports and other data and analysis from the U.S. Securities and Exchange Commission.

The video below gives an overview of the features and functions of Mintel Academic.

The video below introduces how to use the interactive databook feature in Mintel Academic.

Mintel Export Basket Functionality Video
How to use the export basket feature in Mintel Academic.